Are You Making These Website Mistakes?
You might identify yourself making these website mistakes. The website is the front face of your business, the representation of you, your brand, and your service. Often people enjoy doing websites themselves but they forget a lot of things. The most important ones.
By CAMILA FONTES
In today’s digital world, everyone is connecting somehow in diverse ways.
Social Media is not only a platform to listen, engage, and connect. A lot of businesses make conversions via DMs and via connections on social media today.
Often the new businesses are implementing a series of things to get their brand on people’s eyes.
Website, social media pages, and profiles and marketing materials.
If you are new to the business and you’re doing all by yourself you have a high chance to fail. Why? Because I did fail when I tried to do all on my own.
I am not here to trying to sell my business but I am sure I am going to offer. We are in this mid chaos and companies have never put effort and money into digital format business.
Today the demand is high and WordPress is increasing every year by 10% more of websites.
Having a website can provide many benefits to your business that you may not have been aware of before.
Today people, the marketing of DIY has grown, everyone is teaching, learning, and keep busy. The whole DIY comes with the price.
You got the hosting, you got the domain and you think you did! then you move to the next – You tell yourself ” this is a piece of cake”. You pick your theme, get a template, install it, and boom!
You are already yelling at the screen.
After a long day putting this struggle process together you finish your project.
The website is the front face of your business, the representation of you, your brand, and your service. Often people enjoy doing websites themselves but they forget a lot of things.
I get it! It is a great achievement, and great effort getting into DIY things.
But…. has always a but negative or positive when it comes doing things yourself.
Due to the lack of knowledge, you forgot to apply quite important elements that would impact your business objectives.
“50 % of small business owners don’t know what private policies are” Neil Patel
Responsive Design
Today people are not only on computers, they use their devices on the go. Mobile, tablets. people are connecting via mobile. Not having a website that will adapt to different screens will impact your business. It is part of the Google algorithm.
SEO – Search engine Optimization
This is crucial if you want to rank among competitors, get your website viewed. SEO is the most important element of all that you can make your website on top of google search.
Readability
One of the most important aspects of Web design usability. Easy to read text affects how users process the information in the content. Poor readability mentally stresses readers away from the content. Well done readability helps visitors to understand your brand, product, and service. Also, your visitors want to be able to find the information they’re looking for on your website as fast as they can.
Quality Image
Bad quality pictures, wrong sizes, and irrelevant images. All those affect the understanding of your page. Most newbies that build their own website commit the mistake to add stock images. Original images with quality make much better.
Metadata
This is very important for search engines to scale your site. Adding descriptive information on every piece of upload image is very important. Leaving your images with 586740.jpg is not helpful for visitors.
No Privacy Policy
50% of small businesses don’t know what privacy policy is according to Neil Patel. Privacy policy shows your website visitors that you have a plan in place. I am sure you want to protect your business for any damage and crisis. Even if they don’t understand what that plan means prepare one for protection. This also applies when you sell products. Write policies that emphasize warrants, returns, and exchanges. The more comfortable your website visitors feel about taking a risk with you, the more likely they are to become a loyal customer.
No CTA
Your CTA is the gateway to your business. It commands your visitors to do something: Click here! Get a coupon! Learn more Read more, Book now, Shop Now. Wrong CTA can cost you business. If you want them to buy from you add proper CTA’s to take the proper action. Keep your forms shorts so people can send messages or easily contact your business.
Forgot Updates
No Updates! People might think you went out of business! Content updates are crucial, but also your website updates are often required. It is important to maintain a website legit out of mistakes it can cost conversions and sales. WordPress is not done and leave it to take maintenance to keep up.
Poor Design
You picked the wrong design without a brand. No brand presence makes everything wrong. Appearance counts and if you don’t show a good one will be a wrong way to attract consumers.
These are a few of the elements often get forgotten by people doing websites by themselves.
You might be asking why it is a big deal having all those elements on a website.
The first website is not only your front face, a display of products, or a list of services. is more than that.
Launching your website before ready
If I could make one penny for every small entrepreneur that build a website and barely finished but is already launch are countless. I would be rich!
You cannot afford this mistake. It is important to have all your elements in place and website ready for launch so you can create campaigns and backup orders and have your business organized. Launching your business before time, can cause a visibility problems, and credibility. Plus at the beginning stage of your business you cannot afford issues with orders and bookings.
These are a few of the elements often get forgotten by people doing websites by themselves.
I get it, I have been in the same shoes years ago. Until I became a professional Certified Web Designer.
You might be asking why it is a big deal having all those elements on a website. The first website is not only your front face, a display of products, or a list of services. is more than that. Is also your reputation, success and achievement.
Here are the few projects accomplish for school and work. Getting a web design done with creative set of mind takes a lot time but as I do this for business I am often please with the results so as my clients. I encourage you to check out my professional and academic portfolios.
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The benefits of having your website done professionally are HUGE! Here are the following ones:
- Make conversions,
- Reach more people,
- Grow your credibility, reputation,
- Stay on track of orders and requests,
- Super convenient for your potential buyers, clients to see your displays and services.
- You can beat competitors with a website.
- Build a customer base;
- Plan a Target Marketing your business goals seek to fulfill.
Here are extra information that would help maximize your efforts while you are fixing your website.
Conclusion
Website design isn’t rocket science, but it does take work. At times doing yourself it causes more harm than good.
When it comes to creating a design that drives a lot of traffic and creates a lot of revenue, most businesses struggle.
If you want to make money, less, stress, more conversions, and increase your traffic hire a professional because a loss of success can be detrimental for your business. When you get to know your audience, and you focus on the things they want, building a profitable website is easy.
Now if you want to do yourself get ready because it requires time, and patience otherwise you waste time and not achieving your business goals.