If you choose to blog it is important to spend time and focus on your website brand, audience and then your content. What kind of Audiences you want to attract, do you want to entertain, educate, inform what is your main goal? What you want to take from this blog yourself and what you expect others to take from your blog? Writing a blog can be critical and less engaging at a time, because requires a set of tasks and value to deliver.
Where to Create a Blog:
I recently spoke about this in my video on Instagram IGTV & Facebook in English and Portuguese
Top 5 Considerations to Blog
- Research about the topic on Google trends, Google keyword planner, or Ubersuggest. Research on an incognito window if you going to use google search. Incognito Window your research won’t be recording. So is safe to research this way.
- Adopt tools that will help along the way for Grammar and Readability and SEO. SEO on-page and off-page skills before and after you create your blog. It will help Google rank your articles.
- Yoast plugin on your wordpress.org will help you keep your blog SEO in check. SEO is one of the most important tools to make your content rank. Don’t despair if you don’t see results right away it takes time to see impact crawl on your site.
- You need a good Title Blog Generator as part of opening the inspirational door.
I wrote a blog about A quick fix of overcoming writing blockings. It happens to the best of us. If you are already a blogger and struggling in deciding to continue to shift things take a look in this article.
- You need to create great images for your blogs canva.com
One or both? Blogging and Vlogging
Let’s say you up for the challenge to do both tactics. If you can create balance content by blogging and vlogging you are targeting all the angles in one shot. The best part of this is that you are not missing any part of your audience.
One of the things people forget to do is up-cycling content. It is very important to reach your audience in different ways.
The worst news is when your followers are NOT finding the answers to their problems where they want to be. In videos or blogs.
Let’s say you wrote an article about ” Top 10 Spring Fashion Style for 2020″. You didn’t make the video with the outfits or didn’t put an infographic about the outfits styles.
You want to up-cycle the blog into a different format to attend the needs of your audience.
- Creating a video wearing the outfits…
- Creating a LIVE video about the outfits…
- Creating a post with the clothing and accessories related to the article.
- Don’t forget to take your audience somewhere by internal link these formats in each platform. Leave your blog on YOUTUBE video, leave your blog or IGTV on your Instagram feed post, etc.
- Don’t forget the CTA’s.
Conclusion
Today, blogs are still powering with full force on the internet. Most brands already have a blog content schedule in place. Utilizing your blog content to connect with their audience. So you can generate traffic, and to stay relevant.
Vlogs are the new generation crowd and a lot of people don’t know how to master yet. Videos are millennials’ choice and even less valuable content gets attention on YouTube. Big brands are focusing on creating the occasional how-to or promotional video. Also, they want to leverage staying consistent and sticking to a schedule.
Blogs and vlogs are both great tactics worth your time and still valuable format of content. You can share your product, service or affiliate marketing into your blogs, vlogs and more.
You can always up-cycle a blog into a video and vice-versa. You can put in place all theses tool together to come up with one good article or one good video. Create tips, suggestions and carrousel slide off your contents and go above.
Remember to better create, plan and promote. Practice will make you stand as an authority in your niche. Time will lead to more chances to reach your goals and gain a media form of success.
