As a social media expert and running a marketing business I want to start from somewhere. So I chose YouTube Channel. Sounds crazy, but I asked myself how to start on YouTube?
During the process, I discovered that YouTube is one the easiest tool for me to manage. However, it is so big and powerful to the point that it makes everything else harder. In other words, It is a very time-consuming platform.
I was curious to see how would that work out for me. In time I came to find out that YouTube is one the easiest tool for me to manage in terms of SEO. While I was working a full-time job I was recording and editing videos on my own. The content, the strategy, and the ideas it was quite overwhelmed but I have managed quite a few videos.
I have decided to start my career on YouTube without a plan, strategy in place. I wasn’t sure what I want my YouTube Videos to focus on – So I had different content rolling, unrelated to the marketing field. All these topics were related to health, trips, and life experiences in Austin, TX.
In other words, I was shooting videos to attend everyone’s needs but I wasn’t aiming to focus on what are my passions and the real thing I desire to do for life. It was a quite off direction.
Despite the 40k views, I got in the past. I had to remove the videos and make a huge commitment to niche my channel. Therefore, If I decided to keep the videos, my account could be flagged because talking about everything in one channel is not good and the odds will be more against me than in my favor.
The most important learned lesson is to have a NICHE.
Once I paid to my channel audit I learned that deleting would not be the answer. Niching It made my work much easier. After that, It was easier to set up goals and finding tactics.
I know I had over 20k views, subscribers, but I had to make my channel much more practical and I was not afraid of losing followers and views.
Here are the top 3 wrong ways to start a channel.
❌BE POPULAR
❌MAKE MONEY
❌BE JOBLESS AND BELIEVING YOU CAN BE A SUPERSTAR.
Of course, none of these were in my mind. It would be very unreasonable to reach this illusion.
I just felt like it was more of a self-test driving. After much consideration, I pulled the plug and refreshed my channel.
“All I want is to help people doing the right thing in Digital marketing. I want people to grow bigger and better in their craft.”
Conclusion
- Prepare yourself mentally, emotionally and financially.
- Have a plan
- Be Consistent
- Do the test.