Camila Fontes
Social Media Manager
Content Creator &
Micro Influencer
FOLLOW ME ON
- ADDRESS
- PHONE
- AUSTIN TEXAS
- : @camilafontes.com
- : +512 - 487 - 0581
ABOUT ME
Driving Brand Visibility and Engagement: Orchestrated impactful social media campaigns for the Brazil FIFA World Cup 2014, resulting in a 98% increase in brand visibility and engagement. Hosted events during the tournament that fostered camaraderie among attendees and organized immersive city events, boosting business traffic by 50% per event.
Increasing Website Traffic and Engagement: As Digital Marketing Manager at Onramp Funds, implemented a tailored social media calendar that drove 30% more website traffic from Amazon and Shopify sellers. Additionally, created effective YouTube educational videos, increasing brand awareness by 17%, and developed a social media crisis response plan that minimized the impact of negative feedback on the company’s reputation.
Enhancing SEO and Social Media Performance: At Camila Fontes Digital Marketing, developed and executed a content strategy that improved SEO rankings, resulting in a 17% increase in website visitors. Adapted design concepts to different media formats, leading to a 30% increase in engagement, and developed social media account strategies that increased followers by 5% and engagement by 20%.
EXPERIENCE
Digital Marketing Specialist - Freelancing
- MAR 2016- PRESENT
- AUSTIN, TEXAS - REMOTE
- Developed a website for various clients on food, health and wellness industries that increased their decreased the website bounce rate for 30%
- Adapted design concepts to different media formats, including web, social media, print, and video led to 30% more engagement
- Developed company’s social media accounts strategies that increased followers by 5% and engagement by 20%
- Developed a content strategy that improved SEO rankings and resulted in a 17% increase in website visitors
Marketing Manager | Head of Social Media
- MAY 2022 - MARCH 2023
- AUSTIN, TEXAS
- Implemented a tailored social media calendar, driving 30% more website traffic from Amazon and Shopify sellers businesses sign-ups
- Analyzed media coverage and social media analytics to measure the success of objectives and adjust strategies accordingly, impacting 5% more growth
- Created an effective YouTube educational videos for sellers that increased brand awareness by 17%
- Developed and implemented a social media crisis response plan that minimized the impact of negative feedback on the company’s reputation
Champions School of Real Estate
Social Media Manager
- NOV 2022 - MAY 2023
- SYDNEY, AUSTRALIA
- Analyzed social media data to identify key trends and insights, resulting in improved marketing strategies and more 5% more leads monthly
- Developed and implemented a comprehensive social media strategy via videos that increased website traffic by 10%
- Cultivated relationships with realtors and industry leaders to increase brand awareness and recognition through interviews and video presentations that generate 10% engagement.
- Managed and responded to customer inquiries in a timely and professional manner, generating 30% more courses interests sign-ups
Zollege
Marketing Associate
- APR 2021- APRIL 2021
- AUSTIN, TEXAS - REMOTE
- Collaborated with design team to create effective visuals that resonated with target audiences, resulting in a 10% increase in engagement
- Wrote compelling copy for email campaigns that resulted in a 20% increase in click-through rates
- Managed the creation and execution of digital ads across Facebook and Instagram platforms, resulting in 10% increase in click-through rates and enrollment registrations for medical and dental programs
- Created and managed social media events, brand awareness and traffic campaigns on Facebook, and Instagram to increase medical enrollment programs sign ups quarterly by 10%
META
Social Media Senior Executive Specialist
- MAR 2016- MAR 2019
- AUSTIN, TEXAS
- Accomplished 120k profile reviews yearly with a 98% accuracy rate, demonstrating meticulous attention to detail.
- Analyzed trends in user-generated content to identify areas of risk and potential improvement
- Created and maintained an up-to-date database of prohibited content and policy violations
- Resolved user disputes related to content moderation in a timely and professional manner decreasing turnarounds by 80%
FIFA
Social Media Senior Executive Specialist
- MAR 2016- MAR 2019
- AUSTIN, TEXAS
- Orchestrated impactful social media campaigns for the Brazil FIFA World Cup 2014, driving 98% increase in brand visibility and engagement
- Hosted electrifying events during the tournament, fostering camaraderie among 20 to 300+ attendees, creating unforgettable experiences
- Organized immersive city events for soccer enthusiasts, boosting business traffic by 50% per event
- Generated high online community engagement, enhancing brand loyalty and advocacy among attendees and followers
EDUCATION
Texas McCombs School of Business
DIGITAL MARKETING
- VISUAL ARTOF GRAPHIC DESIGN
Curtin University
Reputation Management in a Digital World
- VISUAL ARTOF GRAPHIC DESIGN
HubSpot Academy
SOCIAL MEDIA MARKETING - INBOUND MARKETING AND CONTENT MARKETING
- ONLINE COURSE
PROFESSIONAL SKILL
COPYWRITING
80%
NETWORK STRATEGY
77%
DESIGN & EDITING
95%
PUBLIC SPEAKING
43%
CREATIVE IDEA
80%
ANALYZE SOCIAL
90%
MY INTEREST
READ
COOKING
TRAVELING
PHOTOGRAPHY
NETWORK
STUDYING
REFERENCE
"I had the pleasure of working with Camila at Onramp Funds in Austin. Startups are not easy, but Camila came in daily with a contagious energy to continue growing our community of customers. She managed our digital marketing strategy and grew a community from the ground to hundreds of followers with consistent engagement. She's an incredible manager with a focus on data driven decisions and company-wide communication. I highly recommend Camila if you want a digital marketing strategy that will deliver results. She is an asset to any team and will be a critical part of your company's growth."
Maddy Deaton
Product Analyst
"I had the pleasure of working with Camila at Facebook in Austin. She consistently presented herself with the utmost professionalism in her work and work ethic. Always bright with her ideas and the impressions that she made upon others, Camila was someone I would look upon for advice. And, she’s someone I would highly recommend to those looking for advice in marketing and social media. If you want someone who's going to deliver quality results for this every time, I can think of no better person than Camila."
Stephanie Auguste
Content Creator
