Camila Fontes
Social Media Manager
Content Creator &
Micro Influencer
FOLLOW ME ON
- ADDRESS
- PHONE
- Austin, TX
- @camilafontes.com
- (512)- 487-0581
ABOUT ME
Driving Brand Visibility and Engagement: Orchestrated impactful social media campaigns for the Brazil FIFA World Cup 2014, resulting in a 98% increase in brand visibility and engagement. Hosted events during the tournament that fostered camaraderie among attendees and organized immersive city events, boosting business traffic by 50% per event.
Increasing Website Traffic and Engagement: As Digital Marketing Manager at Onramp Funds, implemented a tailored social media calendar that drove 30% more website traffic from Amazon and Shopify sellers. Additionally, created effective YouTube educational videos, increasing brand awareness by 17%, and developed a social media crisis response plan that minimized the impact of negative feedback on the company’s reputation.
Enhancing SEO and Social Media Performance: At Camila Fontes Digital Marketing, developed and executed a content strategy that improved SEO rankings, resulting in a 17% increase in website visitors. Adapted design concepts to different media formats, leading to a 30% increase in engagement, and developed social media account strategies that increased followers by 5% and engagement by 20%.
EXPERIENCE
Digital Marketing Consulting - Freelancing
- MAR 2016- PRESENT
- AUSTIN, TEXAS - REMOTE
- Increased monthly sales conversion rates by 20-40% for health and wellness brands through strategic social media and content efforts
- Achieved consistent monthly growth of 5-10% in social media engagement and conversions by maintaining a strong, data-driven online presence
- Optimized website performance and user experience through tailored SEO strategies and comprehensive audits, boosting organic traffic and visibility
- Designed visually engaging websites and creative content, leveraging tools like Canva, CapCut, and Mojo, resulting in improved user interaction and retention
- Successfully consulted with CEOs, startups, and celebrities, delivering tailored content strategies that aligned with their business goals and audiences.
Social Media Manager
- JUL 2024 - DEC 2024
- AUSTIN, TEXAS
- Oversaw social media platforms, boosting followers by 10% through strategic content management
- Crafted and execute strategies that enhance audience engagement by 40% and 22% respectively
- Maintained a detailed content calendar, ensuring consistent brand messaging and quality
- Monitored and protect brand reputation across social channels
- Planned, created, and implemented social media strategies through tailored strategies to enhance engagement and increase followers across Rugiet social channel track record of growing engaged audiences on organic social channels
Marketing Manager | Head of Social Media
- MAY 2022 - MARCH 2023
- AUSTIN, TEXAS
- Implemented a tailored social media calendar, driving 30% more website traffic from Amazon and Shopify sellers businesses sign-ups
- Analyzed media coverage and social media analytics to measure the success of objectives and adjust strategies accordingly, impacting 5% more growth
- Created an effective YouTube educational videos for sellers that increased brand awareness by 17%
- Developed and implemented a social media crisis response plan that minimized the impact of negative feedback on the company’s reputation
- Tracked and analyzed relevant social media metrics providing timely and insightful reports on social media performance
Champions School of Real Estate
Social Media Manager
- NOV 2022 - MAY 2023
- SYDNEY, AUSTRALIA
- Developed and executed a comprehensive social media strategy that drove a 50% increase in audience growth and doubled engagement across Instagram, Facebook, Twitter, YouTube, and LinkedIn platforms
- Crafted and optimized a dynamic social media calendar resulting in a 40% improvement in content resonance, leveraging audience preferences to guide content scheduling
- Conducted thorough analysis of social media initiatives, generating insightful reports that led to actionable improvements, contributing to a 25% increase in overall campaign effectiveness
- Prioritized and promptly responded to audience interactions, ensuring a positive user experience and maintaining brand credibility, resulting in a 20% decrease in response time
- Established and maintained a cohesive social media strategy aligned with corporate and employer brand standards, enhancing brand consistency and recognition across platforms.
Zollege
Marketing Associate
- APR 2021- APRIL 2021
- AUSTIN, TEXAS - REMOTE
- Assisted the creation of captivating social media content across Facebook, Instagram, and Google My Business platforms, resulting in a significant increase in engagement metrics and heightened brand visibility
- Achieved exceptional results with Hubspot email campaigns, boasting an outstanding open rate of over 80%, surpassing industry benchmarks and driving increased conversion rates
- Proactively drove the evolution of social media strategies by staying abreast of industry trends and best practices, ensuring campaigns remained innovative and effective
- Collaborated seamlessly with cross-functional teams, including marketing specialists and graphic designers, to maintain cohesive and impactful brand messaging across diverse digital platforms, enhancing brand recognition and consistency
- Exemplified a strong work ethic and unwavering commitment to upholding company values, consistently delivering high-quality work and contributing positively to team dynamics
META
Social Media Senior Executive Specialist
- MAR 2016- MAR 2019
- AUSTIN, TEXAS
- Processed and analyzed business page applications in Brazil and the US
- Collaborate with internal teams to global internal policies and guidelines
- Accomplished 120k profile reviews yearly while maintaining a 98% accuracy
- Analyzed customer requests for policy and quality compliance Use CRM tools to review inbound requests from top-tier business partners
- Collaborated with external policy projects to set social KPIs and define a better user experience
FIFA
Social Media Senior Executive Specialist
- MAR 2016- MAR 2019
- AUSTIN, TEXAS
- Designed and executed impactful social media campaigns for the Brazil FIFA World Cup 2014, resulting in a 98% increase in brand visibility and audience engagement
- Organized and hosted electrifying events during the tournament, fostering camaraderie and excitement among groups ranging from 20 to 300+ attendees
- Proficiently managed websites and social media pages, ensuring real-time updates and relevant information for event attendees
- Coordinated a series of physically immersive events for soccer enthusiasts, driving a 50% increase in business traffic per event
- Devised interactive initiatives that resulted in a high level of participation among followers, establishing a loyal and advocacy-driven community
EDUCATION
Texas McCombs School of Business
DIGITAL MARKETING
- VISUAL ARTOF GRAPHIC DESIGN
Curtin University
Reputation Management in a Digital World
- VISUAL ARTOF GRAPHIC DESIGN
HubSpot Academy
SOCIAL MEDIA MARKETING - INBOUND MARKETING AND CONTENT MARKETING
- ONLINE COURSE
PROFESSIONAL SKILL
COPYWRITING
66%
NETWORK STRATEGY
77%
DESIGN & EDITING
95%
PUBLIC SPEAKING
60%
CREATIVE IDEA
92%
ANALYZE SOCIAL
90%
ADS MANAGEMENT
60%
INFLUENCER MARKETING
92%
WEB DESIGNING
90%
MY INTEREST
READ
COOKING
TRAVELING
PHOTOGRAPHY
NETWORK
STUDYING
RECOMENDATIONS & REFERENCES
I came across Camila’s LinkedIn profile in early 2024 while searching for an influencer for Minerva Jamison | Kiss722. She was extremely busy at the time but took the time to set up a call for us and spent an hour going through my pitch deck with me. Camila made a number of suggestions to significantly improve it. Right now, in January 2025, I’m on the verge of selling the Couples Numerology of Minerva Jamison to one of the major players in the online dating industry. The hour that Camila spent with me on the phone made a significant difference in my approach to the marketplace. I am very grateful for her knowledge, grace, and kindness. She is largely responsible for the market positioning that I adopted. Bold, and that’s Camila and the only thing that works. If she needs a reference, I’m here.
Jay Everingham
CEO - Minerva
Camila is, in a word, vivacious. She is an excellent critical thinker and she's a joy to work with. I was always amazed by her ability to come up with unique and creative approaches to problems, and her dedication to finding results. She is an amazing addition to the team, and I feel lucky to have had a chance to work with her.
Britanny Hibdon
Trust and Safety Expert
"I had the pleasure of working with Camila at Onramp Funds in Austin. Startups are not easy, but Camila came in daily with a contagious energy to continue growing our community of customers. She managed our digital marketing strategy and grew a community from the ground to hundreds of followers with consistent engagement. She's an incredible manager with a focus on data driven decisions and company-wide communication. I highly recommend Camila if you want a digital marketing strategy that will deliver results. She is an asset to any team and will be a critical part of your company's growth."
Maddy Deaton
Product Analyst
"I had the pleasure of working with Camila at Facebook in Austin. She consistently presented herself with the utmost professionalism in her work and work ethic. Always bright with her ideas and the impressions that she made upon others, Camila was someone I would look upon for advice. And, she’s someone I would highly recommend to those looking for advice in marketing and social media. If you want someone who's going to deliver quality results for this every time, I can think of no better person than Camila."
Stephanie Auguste
Content Creator
