Case Study
SC Food
SC Food by Dri Veira was founded in Austin, Texas in 2017. The service helped consumers continue to eat healthily. Dri Vieira, a Brazilian nutritionist, struggled with her health and after a series of health problems, she graduated in Nutrition and dedicated a decade to helping patients with healthy diets. Her belief was that it is much simpler to stay well and healthy.
Customers
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Reach
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Loyalty
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- Content Creation and Curation:
- Developed a comprehensive content strategy to ensure consistency and engaging content across social media platforms.
- Created original content, including images, videos, and written posts tailored to the client’s target audience.
- Curated relevant and high-quality content from industry influencers and thought leaders to increase brand credibility.
- Community Management:
- Monitored social media channels for customer inquiries, comments, and feedback.
- Responded promptly to customer queries and addressed concerns in a professional and friendly manner.
- Fostered a positive and engaging community by actively engaging with followers, running contests, and initiating discussions.
- Social Media Advertising:
- Conducted thorough market research to identify the client’s target audience and their preferences.
- Developed and implemented targeted social media advertising campaigns to reach the desired audience.
- Optimized ad performance through continuous monitoring and A/B testing of different ad creatives and targeting options.
- Analytics and Reporting:
- Utilized social media analytics tools to track and measure the performance of the client’s social media channels.
- Generated monthly reports outlining key metrics, such as reach, engagement, and conversions.
- Provided insights and recommendations based on data analysis to optimize future social media strategies.
This project was a short term was done for 3 months only – The business have changed structure in 2023







Results
- Increased social media following 150% within 3 month project
- Improved engagement rate of 50% through consistent and high-quality content.
- Generated 25 leads/sales through targeted social media advertising campaigns and organic effort
- Enhanced brand visibility and credibility through positive customer interactions and community engagement.
- SC Food grew from zero customer to 400 customers in Facebook 265 customers on Instagram
- SC Food increased service to customers with medical conditions
- SC Food Expanded Business offers Holiday Special Cook and promoting Thanksgiving, Christmas and New Years special Menus.
- SC Food started to delivered meals for medical offices to support businesses inquires.

