Case Study
Owner and chef Robinson started his culinary career at one of the best Brazilian steakhouses in town before deciding to embark on a mobile adventure. Espadas de Brazil was born of a dream to provide Austin with an excellent dining experience and authentic Brazilian cooking. Known as the first rides on wheels in Austin, Espadas de Brazil serves the best beef to all meat-lovers in Austin. If you’re a meat-lover that wants to try something different, Espadas de Brazil will definitely something to excite your palate. Their signature dish is a spicy garlic picanha, a top sirloin steak cooked to order, and it’s bound to delight. If you’re really hungry, try the Rio de Janeiro, made of four types of meat – pork, chicken, steak, and sausage – served with either rice, beans or fries and a side salad. It is perfect for sharing or perfect for one very hungry meat-lover. If you want something smaller for lunch, there are also sandwiches that bring the flavor of Brazil to some old time favorites. Whatever you have for your main course, make sure you leave some room for dessert. The tresleches cake is declicious, and you really wouldn’t want to miss out.
Challenges
Espadas de Brazil embarked on its journey in 2017, establishing a strong presence within the culinary landscape. However, despite its initial success, the brand faced several significant gaps in its operations:
Marketing: The absence of professional marketing expertise resulted in missed opportunities. The brand was not effectively communicating its unique selling points, thus failing to capture the attention of a broader audience. This limitation translated into slower growth and missed revenue potential.
Customer Service: Espadas de Brazil recognized that its customer service fell short of delivering the exceptional dining experiences it aimed for. Customers might have left with a good impression of the cuisine, but the overall experience was not optimized, leaving room for improvement.
Event Marketing: Without a strong event marketing strategy, the brand struggled to generate excitement around special occasions. This lack of visibility led to underwhelming turnouts at events, impacting revenue generation and community engagement.
Social Media Strategies: In the digital age, a robust online presence is crucial. Espadas de Brazil’s limited presence on social media meant missing out on a powerful platform for customer interaction, engagement, and brand promotion.
Content Creativity: The constrained creativity in content creation hindered the brand’s ability to tell its story effectively. This translated into missed opportunities to showcase its unique offerings and engage with its audience on a deeper level.
Strategies
- Run an Instagram campaign with countdown posts, behind-the-scenes content, and local hashtags.
- Share teaser videos and photos of the new space, highlighting key features and exclusive menu items.
- Collaborate with local influencers and businesses for cross-promotions.
- Host a pre-launch event for loyal customers.
- Use Instagram Live for a virtual tour and create an event-specific hashtag.
For ongoing social media engagement:
- Share user-generated content and Instagram Stories with geotags.
- Maintain a consistent posting schedule and respond to comments promptly.
- Utilize Stories for daily specials and behind-the-scenes moments.
- Monitor strategy effectiveness using Instagram Insights.
For catering services:
- Showcase catering offerings through professional photos and testimonials.
- Feature catering-related content regularly.
Website:
- Build a new brand website in 2023.
Results Recap
Marketing:
- Increased brand awareness and revenue growth (quantify if possible with specific metrics).
Customer Service:
- Improved overall dining experience, leading to increased customer loyalty and positive word-of-mouth (quantify if possible with metrics like repeat customer rate or online reviews).
Event Marketing:
- More successful events with larger audiences, resulting in increased revenue (quantify if possible with attendance figures and revenue generated per event).
- 3+ new events per year generating over 10k a month.
Social Media:
- Increased online engagement and brand visibility by 10% more reach each month.
- $3,000 revenue generated per event signed up.
Content Creation:
- Strengthened customer loyalty by showcasing brand identity and culinary expertise (quantify if possible with metrics like repeat customer rate or social media engagement).
Catering:
- 3+ catering services per month.
Final Thought
The future of Espadas de Brazil, if it continues to excel in social media marketing and maintains its commitment to delivering exceptional culinary experiences, looks incredibly promising. With a growing online presence, engaged customers, and a strong brand identity, Espadas de Brazil is well-positioned to expand its reach, increase revenue, and solidify its status as a dynamic and customer-centric brand in the culinary industry.