Crises and Clients: Winning Strategies for Small Businesses
By CAMILA FONTES
- Setting the stage for client acquisition challenges during crises.
Adapting Your Marketing Approach
- Exploring the evolving digital landscape and the need for virtual presence.
- The importance of setting SMART goals for marketing efforts.
- Utilizing team management tools like Monday.com, Trello, and ClickUp for efficiency.
Leveraging Word-of-Mouth Referrals
- The enduring power of word-of-mouth marketing.
- Leveraging LinkedIn and your professional network for referrals.
Marketing Products and Branding
- The significance of branding in promotions.
- Strategies for cost-effective marketing products.
- The importance of a well-maintained website and blog for generating traffic.
Offering Discounts and Incentives
- The value of internships and referral special discounts.
- Strategies for retaining and attracting clients through discounts.
Enhancing Client Loyalty and Experience
- Effective communication methods, including emails and video chats.
- Soliciting and promoting client reviews and feedback.
- Identifying and addressing unmet client needs.
Protecting Your Business and Closing Deals
- Legalizing your business with a Doing Business As (DBA) registration.
- Establishing clear terms and conditions for your services.
- Streamlining the client acquisition process with tools like Bonsai.
Alternative Client Acquisition Channels
- Evaluating alternatives to crowded freelance platforms like Fiverr and Upwork.
- Recap of strategies and the need for adaptability in the face of crises.
- Encouragement to invest in self-improvement and personal touches.