One big challenge for small business is to actually attract the right audience. Lots of people who create a business social account ends up doing things that are not allowed.
Such as buying likes, buying followers and putting money in hands of bots and strangers. At the end of the day, you are losing the money and running lots of risks.
If was true in fact that was the way to win the social world, marketers were suggesting to do so but it is the way around.
In my 3 years working at Facebook, we never had a way to know if someone bought or worked hard to get followers.
Let’s be honest, it isn’t a brainer to figure this part out.
Most of my clients have hired my Audit Services because they want to know what is right or wrong with applied marketing efforts.
A well-done Audit provides me with lots of information. All the data pull, read, analyzed and explained. Audits are an open book of the life of an account in social media.
A high number of the wrong audience found in these types of Audits are the basic proof of waste money and time.
Accounts like this get to deleted, punished, or removed and disabled. Once you get your FB account disabled. You are done and doomed. You might need to start all over again.
Don’t get your hopes up when someone DM you with a “ too good to be truth “ offer.
Be legit, unique and reach out to the audience as your brand’s voice and consistency.
Understand your Audience and Where they are travelling around.
This is critical no matter what kind of marketing strategy you come up with.
You might create the most beautiful Instagram content in the world but if it doesn’t appeal to your target buyer, what’s the point?
Every content you post has to bring value. Needs to activate some reaction behaviour on your audience. Which means keeping your audience updated on the industry, products, or sales. Simple educate your audience with your products or services. Entertain them with social content that connects to your bran. Even better, informing them of related topics.
Remember you can use all options or one of them.
Take the time to find out who is your audience, and what they would like to see, learn and gain.
If you are using Instagram for marketing you need to consider whether they are potential buyers or can help you build your brand in some way.
Back in 2017, I was with 166 followers on my Personal IG account which was personal. I converted to a Business account and gain 3x the number.
Instagram is becoming one of the major apps today. Facebook decided to take full ownership of Instagram and now things are moving.
We all know the Facebook is disappointing a lot of users we see bad news, fake news, data news, and etc. News that ever end.
You know what I am talking about!
This not mean social media is over, but what holds all together now is more of the family apps than Facebook itself.
One of the reasons Instagram is growing fast. I bet that the 2B users on Facebook are no longer 2B. Instagram what it was 200 million users today is above 300k users.
Soon these platforms will present new features and changes.
You as business needs to move along with the changes.
A lot of people are transitioning and going along with transitions so as your own audience. When problems with Facebook rises the users tend to run. and it’s up to us to stay open for changes or have another plan to follow the audience along.
How can you stay on track with your audience, and understand your audience in a better way?
Try Instagram Insights
Check it out @milacfontes has tons of tips and advice to stay in check with the trends.
My goal is to support small business owners and avoid common problems we see they going thru. The truth is that no one knows your audience better than yourself expect when we check a full audit.
Your Audience is like your second family!
Understanding and targeting an audience is a not easy task at times get confused. You need to put yourself in their shoes and see your brand a consumer or interest target too.
When checking the analytical tools on your Instagram or even on your Facebook. Check out for:
- Impressions: How many times your content was viewed
- Reach: Total number of unique accounts that viewed a piece of content
- Website clicks: How many clicks the link in your business profile has receive
- Follower activity: How often your followers are on Instagram daily
- Video views: How often your video content has been viewed
- Saves: How many people have saved your posts
Insights also include demographic information, so you can see where your followers come from, their age, and their gender.
With this, you’ll have plenty of information about your existing Instagram audience.
You can also check it out squareloving. Great tool for Instagram analysis purposes. Don’t worry if you are new to this tool, is so easy to navigate and you won’t get lost and you will love it.
Now, let’s talk about how about attracting more people?
Use a listening tool
Social Listening shows you conversations happening on social media. That includes Instagram. A good listening tool will tell you what people say about your brand or your industry on Instagram. I can recommend BrandWatch and Mention
One of the biggest problems with advertisement agencies is listening and monitoring.
If you’re trying to appeal to new Instagram users, you need to know what makes them tick.
Monitor Instagram for keywords that matter to you. That might mean hashtags you (or your competitors) have created or other terms that relate specifically to your industry.
Look for images and content styles that have proved popular, and consider producing similar content.
What’s important is that you know what Instagram users respond well to, so that you can produce winning content yourself.
Such tools are quite expensive but take the opportunity to research about it and gets a trial basis. Doing this for small accounts is easier than built accounts that already have the funds.
Create a Content that matters
Part of keeping your skills working and your job receiving the results you need. Entails doing not always what you want but more of what you need.
Create contents that are appealing such as images and videos. Also, schedule best times to post and most important don’t forget to be social.
Socializing with your followers includes asking questions, offer free things, and be personable. Socializing is a very social element of your social media marketing world work.
Follow the rule 70/20/10
70% Be Social
20% Promo time
10% Sale Time
Yes, Social Media is hard work, and you might need to consider hiring someone to the job if you can’t handle yourself.
Be prepared to see all the company marketing efforts. Make sure the Audit will help you see the dark to bring the light of your business angles.
Don’t be lazy to get what is easy. Most of the times this such philosophy don’t bring results.
Discover your audience to make your work easier and finding ways to stay way ahead of the game.
Stay social with your audience and continue to create contents that bring value to them.
Dominating the social media world balancing with the right ways to share.