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SC Food by Dri Vieira

Brand

SC Food by Dri Veira based in Austin Texas, a service that helps consumers and clients to continue to eat healthily. Dri Vieira is a Brazilian nutritionist. She struggles with her life with diets and her belief is much simpler ways to eat well and stay healthy. 

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SC Food by Dri Vieira is a service that she provides healthy meals to thousands of people in Austin Texas with what you enjoy but with the right portions and right ingredients.  She is the chef of the kitchen and her meals are freshly made with organic and selective herbs and with low to zero acid ingredients. 

SC Food By Dri Vieira is new and is aiming to expand and maximize to busy workers, overwhelming parents, and occupied bosses that are struggling to keep up special diet needs or even individuals who struggle with medical conditions and require a specific diet.

In 2020  her business took a new outlook she expand the needs in the market with pandemic and SC Food implemented my recommendations giving a result of 25k meals sold to families and individuals that are focus on maintaining a healthy lifestyle. 

SC Food is not concerning about popularity, much more about conversions and sales, and makes their customers part of the family. 

This project was a short term for 3 months only. 

I see that SC Food by Dri Vieira is a business of entrepreneurship and the not a local store where traffic would be much accessible.  

Highlight the trend above the competitors. So we want to brand differently and aiming at the right people and use the colors that will pop this brand up and make people shop for it.   

Rebranding better is the ideal process of this particular service, which I want to reflect on their values and connect with the right segment audiences that are passionate about the meals and for their client’s health life. 

Educating the audiences that are not hard to eat right, and not impossible to eat what you enjoy the most. This would impact a lot of mindsets formed about diet in the generations. 

We aimed to reach more target audiences and convert local consistent sales. 

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Mission

Mission is to help busy workers and families.

I wanted SC Food to be unique as part of its community, offering quality and homemade meals that impact their lifestyle in a long term. My  goal was for them to share what they know best that surround competitors don’t have good Brazilian meal with a good diet altogether.

1. Staying Healthy

Helping families don’t miss meals because of the late hours, but the most important the message of the brand is to help people know that is another good option available. 

2. Eat Right

SC Food generate meals with calories, and balanced sizes that is nutritional and healthy for anyone. 

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Contracts 3, 6, 9, 12 months. 

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