By Camila Fontes
Some freelancers identify your own niche and some others are specific problems and how to solve them.
The most important component of any freelancer of self-employment in the social media industry or even any other service and business you are providing is must keep in track of your research trends, problems, target market, demographics such as ages, locations, and knowing the culture.
All these details you will be able to come up with a form of marketing campaign and strategy.
I want to clarify that people sometimes think that niche is a thumb rule, and please let’s make this unruled it. There isn’t a problem of being generalist on your market. Notice that if the skills you provide to your clients can be very beneficial to them. You can wear many hats in many jobs and show some impressive work. Don’t get yourself overwhelmed.
Having a goal is fundamental for this business.
Set your small and long-term goals and make sure you create tasks.
Small, to medium size tasks you can accomplish your small goals. Also at the same time setting goals for your business. Such as promoting a product or service, creating social media accounts, writing blogs, creating contents, doing short videos.
Make sure you write specifics for your goals. I recommend using a SMART technique for your goals. Identify the tasks associated with your marketing goals and set deadlines for each individual task. Make sure the task deadlines are connected with the overall project deadline. Boost productivity by tracing goals, getting them going and check them out.
One tool that I love for tasks is MONDAY.com
Marketing your business it can be weird because of the market of years ago and not the same as today. Especially in the digital world, everything is online. Here is another reference for future information about how to promote yourself and your business without social media – 10 ways to promote without social media.
Word of mouth is the easiest way still effective and who doesn’t like referrals all you need to spread the word to the word get spread. The people talk about it especially business owners and other professionals.
You can also use linkedin.com for your business and building a network there. Send colleagues and past co-workers emails and reach people of your connections out.
Permuta strategy: One of the best ways to build your portfolio is to start getting business for free or exchange services. In Brazil is very common to people in the beginning stages do a business which is PERMUTA is Latam word that means exchange. So exchange values with another boss and get both going on the road to success.
You can offer consultations, management for a certain period, create contents, writing blogs, drafting projects etc..
The sky is the limit!
The client relationship is essential. People want value and want to hire the best. Once you build a client list you need to keep nurturing your clients. Set that as a form of goal. Reaching your old clients out updating them on the new trends is a great way to get them back on the business. Also, check my preview blog of 10 ways to market without social media it should help you get your business in different marketing strategies to reach for new and old clients.
Emails, social media, events creating a bond relationship with them everywhere you can!
Networking is not only behind the screens get out and go about you need to share yourself with others in the field.
Participate in local events, conferences, conventions even workshops other professionals provide. Also, I share my information with them thru social media each is an obvious fast way.
Business card in my opinion always ended up lost somewhere but is important to have if you feel limited to market online.
Reach out to small business with a good template of your business, speak out in meetings, conferences, and speak to bosses or recruiters.
Also part of building relationships enjoy network groups and forums online. Not only they will look for you but will increase engagement.
Easy ways to promote
Marketing products is a fun way to do it if you up for the expense. Marketing products such as pens, notebooks, mugs, shirts, keychains, stickers etc.
A website is essential for your business to make sure you create something you have full control and content such as logo, name, bio, service pages, contact forms. A great web designer can help you set that in place.
Also, blogs are a great way to distribute a form of content to generate traffic to your website. Fiverr is a great website that has tons of freelancers like you doing great websites.
Placing an offer or discount service package.
If you have small clientele and none you can offer your friends a specific free service if they offer to someone else and gets the signed up. Everyone gets to win!
Refer discounts, coupons and some source of freebie to anyone who recommends your service and if they signed up you can offer the ones a gift.
Customer service skills are essential you not only do the job you also communicate, and communication are essential for this job. You can exchange emails, use chats, video chats, most important be honest and keep communication open.
After work delivered you can always ask for reviews and feedbacks. You can also promote the reviews.
One great thing to do is to tell them what they are missing. During your listening to a client make sure you catch what they have missed so far is certainly a good way to walk away from cold calling strategy.
Keep it up the good work is the secret how you going to continue to leverage what you have tried so far is to first make a decision to not give up and the rest is to use different strategies, techniques to reach to specific clients. You won’t reach them in the same way.
Be aware of risks and protect yourself, few tips when getting paid and closing a deal.
- Open a DBA – legalize and make official
- Have in writing the terms and conditions of your service
- Do not stay on the phone with people discussing and researching their business, free consultations are for introductions and presentation of your work.
- Build a social media questionary for your potential client
- Have a signup form and service contract ready
- Build a proposal and do not make research until contract signed, so you protect yourself. Also, your time is valuable and you don’t want to waste it!
- Layout the financial strategy in paper and in details before any discussions and don’t be afraid to share what you worth it.
A bonsai is a tool that preps everything for you to create a proposal, a brand, agreement invoices is a perfect tool to keep clients and potential clients in check with your business. I think it makes really easy to track professionally all the details running paperwork for business.
Where else can I get a client or build a portfolio?
Fiverr is a great opportunity to help from small projects to medium and large projects. It is a social media network profile where people search for a professional with a different set of skills to help with their business or even outsource projects.
Upwork a source for freelancers to get projects just as Fiverr services.
Becoming a social media boss is never easy field. Takes time to adjust, organize and live a routine.
It might be overwhelming in the beginning. I love creating content and helping businesses. It takes a toll on me to share myself and my brand, but I have learned to make choices in my life that speak the truth of me. I am learning every day and with everyone. Any failures serve for growth and opportunities.
I love to be the boss of my own creativity. I am sure 2019 can help you, even more, find pathways to increase, sales, traffic, leading to new clients. When I am not speaking with clients I am learning something new, reading a new trend topic or blogging.
This also is techniques you should spend time working on it to spare your time in better ways.
At times you don’t have many materials to show, or even client reviews. You can create business cards, marketing materials, help others for free. A personal touch like this can give you some returns. Whether it is doing a redesign of a website, revising marketing copy or coding up a quick prototype. Being personal takes time, but it is likely to help you stand out and close more clients.
These are my best strategies for getting new clients, but I want to hear from you. What strategies do you use to land new clients? What tools and resources are helpful? Have you used some of these strategies before? What worked and what didn’t?