By Camila Fontes
I see mistakes all the time in Social Media Pages and certainly for branding yourself really well, is essential to follow the SMO tips that I have created for your business pages and profiles. Make sure you follow step by step. I have seen great comments about SMO doing so you have potential new visitors, new likes, new leads, and increases all visibility.
1. Creating a page without Synchronicity of your business.
Your page is purple, your website is pink and your Instagram is pretty much black and white, and your twitter is blah! Who are you? People tend to get confused with different accounts from the same brand but different languages, so my point is making a uniform social media layout colors, letters, and logos and structure similar to all of those is much recommended because shows to the viewers some source of reputation, organization and credibility and not only that, but somehow if you are social media expert that provides consulting, you don’t want to look like confusing to business or potential buyers, how you will check others is the way they will check you. Your profiles and accounts proof basic steps of your skills.
2. Add Money to your page without any idea what you doing.
I have seen people happy and unhappy with this concept, but the point is putting money in just a simple add you created is not what generates the high views, or great profit back. Once your page is uniform and all your channels are synced with your website, landing page, and blog then you can sit down and make sure your strategy is set and come with a plan to post something to target that goal. Maybe a small 30 min free consultation might be your first start. Getting to know what you do and what are your services. Go ahead and take a time to create a business strategy, marketing strategy and check your data analyses on each account and make sure to prioritize what is not working out and what is working out. Make sure you post inspirational or something related to your business daily.
3. Your Content is not been edited, not been created.
I am a blogger but not a Ph.D. in English, for God Sake! Writing and editing is not for everyone and never thought would be for me, which is very important for me. I am new in the social media marketing business and reading a lot is important as well, has several great social media experts out there writing a lots things and what I do to best absorb thing is to read and apply all the learnings and if works great if not I will work for different results. It is always a solution to your writings. Content has to be carefully chosen but I completely agree in writing about everything because is always someone looking for that specific information. I do recommend edit your posts and blogs contents often and revisiting them always is good too. Great tool for editing is Grammarly which you can use for free but if you don’t have that master English friend to assist you, I suggest getting the paid version. Talking about tools also is worth checking Buzzsumo is tool website that might help you to filter the hit content. This service is paid but also has other tools that will assist you with that.
4. You forget to market yourself or your brand.
Not sure which stage of your business you are but I do recommend to leave a business card at home and go ahead and introduce yourself which means be yourself, be you and just make sure you have the elevator pitch of your business and interact, the greatest thing of all is the business is yours and showing to others the importance you give is the best way to start up your brand. presented to others and share what you know. Most of the small business requires involvement and brand awareness and Social Media business is not an easy task you need to first get knowledge on the topics, practice and share your story, do not ever go out there playing guessing and providing to people things what they want to hear ad
5. Distributing content for different channels.
Basically once you arrange a great content and wants to share that, you need to come up with something sweet and clear for all channels but keep in mind that different channels you target different people and not everyone uses the same platforms making you creating different ads for different places for instance in twitter you won’t have to use much but you can link your blog and a nice picture attached and done! The most of all are the interactions you build in your post, make stories and not sell post share a good story related and nice picture and make your fans interact and please don’t let them hanging give them the attention they deserve.
6. Maintain a constant presence
Social media isn’t a one and done deal, and it takes time and patience to cultivate a reliable presence. With the right automation tools, you can minimize the time you’ll have to dedicate to social media, but even still it will require at least 15 minutes a day to monitor your channels and respond to questions and conversations. In terms of posting frequency, the right number really depends on the platform you’re using. ”
For LinkedIn and Facebook, don’t post more than once a day, and limit posts to five times a week. Twitter, on the other hand, changes so quickly that the more you post, the better. With Pinterest, 11 pins a day seems to be the magic number.
Your social media goals will determine the metrics that matter to you, and it’s important to measure these to ensure you’re on the right track with your strategy. For instance, if you wanted to increase traffic to your site, then you’d want to pay attention to the amount of referral traffic coming from your social networks.
There are many resources you can rely on for metrics, including Google Analytics, Facebook Analytics, and page insights, Sprout Social, LinkedIn company pages report, Keyhole, Twitter analytics, and keyword reports, Buffer, and BuzzSumo.